Just tell me what you do!

Is it me, or do marketers seem to have dropped the clanger of yesteryear that is “professional, high quality, cost-effective solution” in favour of excessive wording and jargon?

I’m sure we’ve all used verbosity to sound convincing, or to confuse the person we’re talking to. But do people actually buy it?

If I need “innovative ad products, custom media solutions, research and insight, and guaranteed brand safety – to make the digital medium more engaging, accountable and scalable” I’ll go and research corporate video production companies.

Same as when I need a sub-aquatic ceramic anti-carbonic-coagulant solution for my ceramic receptacles I’ll buy some toilet cleaner…

Buyers: don’t be fooled. Anyone with half a brain and a dictionary can sound like they know what they’re talking about. If you want to know if someone’s good at what they say they do, ask for the evidence.

Filed under: selling creative, b2b marketing, linkedin, verbosity, what do you do